This Privacy Policy sets out the company's practices with respect to the collection, use, and storage of personal information, including information obtained through the use of the website. The policy applies to all users of the website, including individuals who use the website for informational purposes and individuals who register with the website to access additional services and features.

The policy outlines the types of information that the company collects, how it is used, and with whom it may be shared. The policy also explains the steps that the company takes to protect the security of the information and the rights of the individuals whose information is collected. The policy also describes the choices that individuals have with respect to the collection, use, and storage of their personal information.

It is important for individuals to read and understand this Privacy Policy, as their use of the website constitutes acceptance of the practices described in this policy.

1.2 “Demographic information” refers to information that describes your characteristics as an individual, such as your age, gender, occupation, education level, interests, and other similar information. This type of information is often collected through surveys or other interactive features on our website, and is used to improve our understanding of our users and to personalize your experience on our website.

1.3 “Behavioral information” refers to information that is collected as a result of your interactions with our website and our products and services. This information includes information about how you use our website, such as the pages you visit, the amount of time you spend on our website, and the actions you take on our website. We use this information to improve our website and to provide you with a better user experience.

1.4 “Indirect information” refers to information that is collected through other means, such as through cookies and other tracking technologies. This information may include your IP address, the type of device and browser you use, the pages you visit, the links you click, and other similar information. We use this information to improve our website and to provide you with a better user experience, as well as to protect the security of our website and our users.

It's important to note that we collect and store your information in accordance with applicable laws and regulations, and we take appropriate measures to protect the security and confidentiality of your information.

1.9 Sharing Information with Third Parties. We may share your information with third parties in order to provide you with the products and services you request, or to improve your user experience. For example, we may share your information with our business partners, service providers, and affiliates to help us provide you with the products and services you request. We may also share your information with advertising networks and other third parties for marketing and promotional purposes.

1.10 Security of Your Information. We take reasonable measures to protect the security of your information, including using encryption technologies, implementing appropriate access controls, and regularly monitoring our systems for potential vulnerabilities. However, no system is completely secure and there is always a risk that unauthorized access to your information could occur. You are responsible for maintaining the confidentiality of your login information, and for any activity that occurs under your account.

1.11 Retention of Your Information. We will retain your information for as long as necessary to provide you with the products and services you request, or for as long as we are required to do so by law. After this, we will delete your information in accordance with our data retention policy.

By using our website, you acknowledge that you have read and understood this Privacy Policy, and that you agree to the collection, use, and sharing of your information as described in this policy.

2.1.3 Web Beacons and Pixel Tags. “Web beacons” or “pixel tags” are small images or blocks of code placed on a webpage or in an email that can track if a user has completed a specific action on a page, such as viewing a webpage or clicking a link. Web beacons are used to collect information such as the IP address of the computer that the image was sent to, the time the image was displayed, and the type of browser used.

2.1.4 Log Files. Log files are a record of the data that is sent between your computer and the server hosting a website. Log files may contain information such as your IP address, browser type, internet service provider, operating system, date and time of your request, and the pages you visited. We may use log files to improve our website, gather statistical information, diagnose problems with our server, and monitor website traffic.

2.1.5 Local Storage. “Local storage” refers to the storage of information on your device, such as through browser web storage or application data caches. This information can be used to remember your preferences and settings and to provide a more personalized experience on our website.

2.2 Use of Information Collected. The information collected through these technologies may be used for a variety of purposes, including:

• To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
• To improve our website in order to better serve you.
• To allow us to better respond to your customer service requests and support needs.
• To administer a contest, promotion, survey or other site feature.
• To quickly process your transactions.
• To track website usage and trends.

2.3 Sharing of Information. The information collected through these technologies may be shared with third parties for the purposes described above. We may also share this information with our affiliates, service providers, and advertisers for the purpose of improving and personalizing your experience on our website.

2.4 Opting Out. You have the choice to accept or decline cookies by modifying the settings in your browser. If you choose to decline cookies, you may not be able to fully experience the interactive features of our website. Additionally, you may opt-out of receiving interest-based advertising from certain third-party advertisers by visiting the Digital Advertising Alliance’s opt-out page at http://www.aboutads.info/choices/.

2.3 Log Files. We gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to understand and analyze trends, to administer the website, to track a user’s movements around the website, and to gather demographic information about our user base as a whole. This information may also be used to identify user behavior, such as clickstream analysis, which helps us better understand user behavior, monitor and improve our website, and to deliver more relevant content and advertisements.

2.4 Local Storage. We may use local storage such as HTML5 to store content information and preferences. Various browsers may offer their own management tools for removing HTML5 local storage.

2.5 Other Tracking Technologies. We may use other technologies such as tracking pixels, which are small images embedded in emails that allow us to track whether an email has been opened and acted upon. We may also use tracking links, which are special URLs that are designed to track clicks, impressions, and conversions from our emails, advertisements, and other marketing initiatives.

In conclusion, the collection of information through web technologies is a crucial part of our website operations and is used to improve the user experience, monitor user behavior, and deliver more relevant content and advertisements. However, you have the option to control the usage of cookies and other tracking technologies by modifying your browser settings.

3.4. Customer Service. The information we collect may be used to respond to your customer service requests and support needs more efficiently.

3.5. Research and Development. We may use the information we collect for research and development purposes to improve our website, products and services, and to develop new products and services.

3.6. Legal Purposes. We may use the information we collect to comply with legal obligations, to enforce our policies and agreements, and to protect the rights and safety of our users, employees, and third parties. This may include disclosing information to government agencies, law enforcement bodies, or other third parties as required by law or in response to a subpoena, court order, or other legal request.

3.7. Non-Identifiable Information. We may use non-identifiable information for any purpose, including without limitation, analyzing usage patterns and trends, improving our website, products, and services, and providing content and advertising that are relevant to your interests and preferences.

3.8. Data Retention. We may retain your information for as long as necessary to fulfill the purposes for which it was collected, as described in this Privacy Policy, or as required by law. After such time, we will take appropriate measures to securely destroy or anonymize the information.

4. Disclosure of Information to Third Parties.

4.1. We will only share your personal information with outside parties as described in this privacy policy. The following are the ways in which your information may be shared:

(i) Delivery of Products and Services. Your information will be shared with third parties that assist us in delivering the products and services you have requested.

(ii) Website Operations. We share your information with companies and individuals that perform technical functions on our behalf, such as hosting our website, analyzing data, providing marketing support, processing credit card payments, and offering customer service.

(iii) Third Party Products and Services. We share your personal and non-personal information, including your interests and preferences, with third parties that offer you their products or services. This helps them determine if you might be interested in what they have to offer.

(iv) Anonymous Information. We share aggregated, anonymous information about you and other website visitors with third parties so they can understand the types of people visiting our website and how they use it. This information includes demographic and behavioral data.

(v) Legal Requirement. We will disclose your information if we are legally obligated to do so or if we believe it is necessary in order to comply with legal process, protect our rights or property, or those of our affiliated companies, prevent a crime or protect national security, or protect the safety of users or the public.

(vi) Business Transitions. If our business is acquired by another company or if we merge with another entity, we may share your information with that third party. In the event of insolvency proceedings, whether voluntary or involuntary, we or our liquidator, administrator, receiver, or administrative receiver may sell, license, or dispose of your information with court approval.

5. Third Party Collection and Use of Information.

5.1. Third parties may collect and use information about you on our website in the following ways:

(i) Advertisers. Ad agencies, advertising networks, and other companies that place ads on our website may use their own cookies, web beacons, and other technologies to collect information about you. We do not control the use of such technologies and cannot be held responsible for their use.

(ii) Hyperlinks. Our website and email messages may contain links to websites owned by third parties. We are not responsible for the privacy practices or content of these websites. These links are provided for your convenience and reference only, and we do not endorse the products, services, or websites or the organizations that sponsor them.

(iii) Analytics. As previously mentioned, we use third parties to monitor and analyze traffic to, from, and within our website and email messages.

6. Security.

6.1. We strive to protect your information by implementing security measures to prevent loss, misuse, and alteration of the information under our control. Our servers are kept in a secure physical environment and are protected by firewalls and password protection, with limited access by our employees. We use Secure Socket Layer (SSL) software to encrypt information, including credit card numbers, names, and addresses, when transmitted over the internet. Although we take commercially reasonable precautions to protect your data, we cannot guarantee the security of information transmitted over the internet. Any transmission of data through our website is at your own risk. However, access to your information is strictly limited and not accessible to the public.

7. Changes to Privacy Policy.

7.1. We reserve the right to make changes to this Privacy Policy and will notify you of any such changes through a prominent notice on our website.

8. California Privacy Rights.

8.1. This section provides information specific to California residents regarding their privacy rights under the state's "Shine the Light" law. The law gives California residents the right to request information about the personal information that a company has shared with other businesses for their own direct marketing purposes. If you are a California resident and wish to exercise this right, you may submit a written request to the company. The company must respond to your request within 30 days.

In addition, California residents have the right to know if a company responds to do not track signals or cookies. This section states that the company does not respond to such signals or cookies.